Stronger Together
Celebrating Three Years of Collaboration Through Creative Storytelling
The Challenge
Caudalie had been active on TikTok for three years, with a range of campaigns and viral content, but there was an opportunity to celebrate the partnership and highlight recent successes in a way that was engaging, visual, and memorable. The challenge was to create a single, compelling asset that summarized years of collaboration while emphasizing the last six months of achievements.
The Approach
Barambambu partnered with TikTok to produce a video sizzle that captured the spirit of the collaboration:
Highlighting Key Moments: Curated a summary of campaigns, viral videos, and notable performance data.
Creative Storytelling: Designed a dynamic visual narrative that illustrated growth, engagement, and impact.
Festive & Surprising Tone: Crafted the video to delight Caudalie, creating excitement around the ongoing partnership.
Data-Driven Design: Integrated insights and analytics into the video to show tangible achievements alongside creative highlights.
The Results
Memorable Celebration: Caudalie received a visually engaging recap that celebrated three years of success.
Focused Impact: Emphasis on the last six months of campaigns highlighted recent wins and trends.
Strengthened Partnership: The video reinforced the value of TikTok as a creative platform and a strategic partner.
Engaging Content: Balanced data and creative storytelling to deliver an asset that was both informative and inspiring.
The Takeaway
The TikTok × Caudalie sizzle video demonstrates how data, creativity, and storytelling can combine to celebrate milestones, highlight achievements, and strengthen partnerships. By transforming performance insights into a visually compelling narrative, Barambambu helped TikTok illustrate the power and impact of three years of collaboration.
Working with Barambambu has been an absolute pleasure. They truly understood the beauty industry on TikTok and managed to turn our insights into a creative, clear, and impactful recap video. The team was extremely responsive and proactive, going above and beyond to source original, on-brand videos and animations that elevated the final result. Their professionalism, creativity, and attention to detail made the whole process seamless. I can’t recommend them enough!
Brand Partnerships Manager - Beauty 💅🏼, TikTok