Collective Wisdom series

Bringing Thought Leadership to Life Through Video and Design

The Challenge

LinkedIn wanted to create a compelling video series — Collective Wisdom — that turned interviews with B2B marketing leaders into inspiring, shareable content. The challenge was to go beyond standard interview footage and transform conversations into dynamic thought leadership pieces that could engage and inspire professionals across industries.

The Approach

In collaboration with Cream Content, a thought leadership, content, and marketing agency, we crafted a storytelling framework that combined film and design to elevate the series.

• Filming & Editing by Cream Content: Capturing authentic interviews with B2B leaders.

• Graphic Animations by Barambambu: Adding custom motion graphics, lower-thirds, intros, and outros to give the series a distinctive visual identity.

• Innovative Visual Layering: Using creative animation techniques to reinforce key messages and keep viewers engaged throughout.

The Results

• Engaging Content: The addition of bespoke motion graphics made the interviews visually striking and more impactful.

• Professional Consistency: A cohesive look and feel across the series helped position LinkedIn as a trusted source of B2B thought leadership.

• Collaborative Success: By combining Cream Content’s storytelling expertise with Barambambu’s design innovation, the series achieved a polished, modern standard.

The Takeaway

The Collective Wisdom series showcases how collaborative creativity can transform traditional interview content into engaging thought leadership. With the right mix of storytelling, design, and innovation, Barambambu helped LinkedIn turn conversations with industry leaders into content that educates, inspires, and resonates with a global professional audience.

Barambambu is such a pleasure to work with. They consistently deliver high-quality work, even though we frequently need them to deliver against extremely tight deadlines. They are always quick to respond, professional and friendly. I recommend them highly!